Category: Creative strategy. Design Thinking.

Course: User experience design

School: General Assembly

Project co-created with Miguel Pataleon


How might we help people who diagnosed with T2 pre-diabetes to change their lifestyle in order to revert their high blood glucose levels to normal?


The Greenhouse is a place where you will learn about Diabetes, change your lifestyle and feel supported by people like you.

The Greenhouse programme will be based on three interrelated activities: gardening, hands-on re-educational workshops and a supper club.



Mastered the 4 steps of the human-centered design process.

Built an effective interview guide to document our user research.

Gained strategies for identifying opportunities for design.

Practiced creative techniques to build rapid prototypes.

Learnt to effectively test our prototypes with real users. 

Category: Creative strategy. UX Design

Course: User experience design

School: General Assembly


Travellers are becoming real experts in inventing and creating bespoke trips. They look forward to getting to know the “real” city, its culture, its soul, and its people.



I designed an app to help people who would like to discover the city as if they were a local, to discover remarkable places that aren´t part of the typical tourist trail. Go to interactive prototype


Used industry standard tools  to prototype and wireframe design solutions

Put together a full suite of UX documentation for my app, from user personas and wireframes to interactive prototypes optimized with customer insights.

Connected and conveyed how insights into customer behaviour — from problems to solutions — could optimize any product or service.




CLIENT Grant Thronton

AGENCY Embrace

Grant Thorton was seeking to stimulate ideas and actions that can create a vibrant economy across the UK. We were asked to create a platform where they could showcase ideas and invite users to participate in all the initiatives and events they were holding around the country with a series of blog post and infographics. Go to the site


Interpreting client briefs and requirements and scheduling and assigning relevant resources.

The client wanted to updated the site themselves so it was crucial to supply a CMS guide to show the administrators how to use and populate the platform.

Provided full support to the different client´s departments  involved in the project and maintaining project documentation for internal and external stakeholders.


CATEGORY Brand activation


AGENCY Below the group

The Consumer Marketing department needed to increase Cacique 500's salience in dozens of late-night bars around the country. A high-end cocktail menu was proposed as an alternative to traditional mixed drinks, encouraging proprietors to mix daringly innovative drinks so their customers could try out new and improved ways to have their favourite.



Creation and presentation of strategy and tactical plan.

Work with creative department to draft copy and design printed materials with proposed cocktails

Supervision of brochure design and other printed and digital promotional materials.

Coordination and logistics to implement actions in each bar.

CATEGORY Brand activation

CLIENT Ministry of Industry, Tourism, and Trade.

AGENCY Below the group., the state-owned enterprise in charge of developing programs to promote digital public services among the public.

The agency won the public tender to carry out a traveling interactive exhibition to 14 cities with educational and training content for different sectors of the population.


Supervision of graphic development, design and production of the exhibition's interactive materials, printed programs and posters.

Teaming with the exhibition's microsite's developers and updating content and social media.

Meetings with institutions in each city to plan public space for the event.

Daily reporting on attendee figures and incidents.



CATEGORY Integrated marketing

CLIENT Sanofi. Diabetes branch

AGENCY Havas Life

Sanofi Diabetes was a global client with a new product named Lyxumia, indicated for the treatment of diabetes. They were launching this product worldwide and Havas was its strategic partner.

We developed an online commercial, a series of brochures, several internal events, simposiums, website, and digital sales materials, including content and development.


Maintaining a close relationship with the client and with the global PM interpreting project requirements and ensuring expectations exceeded the highest standards.

Making informed decisions and challenging internal and external stakeholders, ensuring that the best fit solution was adopted to achieve customer’s and patient’s goals.

Working alongside creative and strategy from concept development, scoping, and planning to final delivery and reporting.

Lyxumia commercial

CATEGORY Digital and Brand consulting

CLIENT Penberth plants

AGENCY Embrace

Penberth plants is a nursery and open gardens in Cornwall.  

They wanted to grow their business by improving their brand presence in the UK and sell plants to European countries.

We created a brand for the business, inspired by the valley and sea

and the plants that are grown there. We also designed and built an

e-commerce website. Based on the nopCommerce platform, the website had full e-commerce capabilities, backend order management, stock control, and shipping functionality. Go to the site


Presenting proposals in the different stages of brand  and web development.

Supervising the creation of a comprehensive user guide to show the client how to work with the website.

Developing a social media plan with basic tips to improve positioning.

Managing press advertising production, stationary, banners, and signage.



CATEGORY Brand consulting

CLIENT Gain Theory

AGENCY Embrace

Gain Theory is a new marketing foresight consultancy. The company was formed to help marketers understand the optimised marketing mix and how to make sense of the big data.


We created the brand identity and strategy through a series of brand workshops, in-depth competitor analysis, and market research to help the organisation articulate its position as a new type of marketing agency for the digital age.


Organizing and supporting management with the workshops with the different stakeholders.

Researching competition positioning and putting together presentations with our findings.

Working together with the client on brand guidelines, videos, stationary, and collaterals. Managing production of the different materials.